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Industry White Papers

Third Party Cookies Phase Out, Supporting our Clients in this Transition.

Please click on the links below to view documents.

The Demise of 3rd Party Cookies and Identifiers, McKinsey & Co, April 12th 2021 (» link)

B2B Marketing in a World without Cookies, Boston Consulting Group, March 24th 2022 (» link)

Turning decline into opportunity - how the deprecation of third party cookies could be a revenue boost for publishers, PWC (» link)

Third Party Cookies Phase Out, Supporting our Clients in this Transition, Deloitte, January 2023. (.pdf)

If you have any further queries in relation to the Third Party Cookies Phase Out please contact us on + 61 3 8695 9100.