AUDIENCE FIRST

GUARANTEED AUDIENCES. GUARANTEED PREMIUM MEDIA.

100% Addressable, 100% Premium

100% ADDRESSABLE
100% PREMIUM

Plan and buy from trusted publishers using your 1st party data segments.

DIRECT TO
PUBLISHER

Connect directly to publisher ad servers and eliminate RTB fees, tech tax, fraud and data leakage.

Reserve Audiences In Advance

RESERVE AUDIENCES
IN ADVANCE

Access real-time audience availability on forward-guaranteed orders.

BETTER PERFORMING
CAMPAIGNS

Use your 1st party data in premium, trusted environments to reduce waste and increase ROI.

HOW DOES IT WORK?

Audience First introduces the industry’s first scalable, independent, non RTB technology offering brands and agencies addressable media under a forward guaranteed model.

  • Adslot’s integration with publisher ad servers allows advertisers to push their 1st party data directly to their preferred publishers, then negotiate and transact directly with each publisher.
  • Unlike RTB, the advertiser can see how much of their audience is available over any selected date range and reserve it in advance. Correspondingly, Adslot secures a known spend commitment for the seller.
  • Audience First trades secure the highest levels of priority in the publisher ad server. Every audience segment traded via Audience First takes priority over competing orders for the same audience traded via RTB, including Private Marketplaces (PMPs).
  • Adslot does not charge a fee to the buyer. As a result, 100% of the advertiser’s budget goes toward working media with the publisher.

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THE BENEFITS

  • Transparent: Both buyer & seller have 100% transparency on every media dollar.
  • Economic efficiencies: Significantly reduces execution costs and removes the RTB fees and tech tax.
  • No fraud: Zero programmatic fraud as trades are direct, server to server.
  • Zero data leakage: The sharing of data is direct, server to server.
  • Brand safe: Adslot’s marketplace is a curated catalogue of quality publishers. Every site is known and each campaign is approved directly between buyer & seller in advance.
  • Premium priority: Adslot orders secure the highest priority in the publisher ad server at, and allow advertisers to buy premium products not available in other programmatic platforms.
  • Larger pool of inventory: Adslot exposes all available inventory/audience to the buyer, not just unsold inventory/audience available via programmatic/RTB.
  • Guaranteed inventory: Advertisers know which inventory and audiences are available and can plan and reserve them in advance.
  • Superior campaign performance: Campaigns transacted via Audience First can be optimised easily via the Adslot platform, compounding the improved performance of publisher-direct orders and the efficiency of 1st party audience strategies.
  • Automation: Operational efficiency for buyer & seller, reduces complexity and human error, improves time to market.
  • Advanced campaign management: global frequency capping, pacing and CRM suppression across directly secured IOs.

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