Adslot to launch GroupM-branded premium media marketplace
Adslot today announced it has executed a marketplace agreement with GroupM, the world’s largest media investment company (US$60B+ in annual media spend).
Pease note: this agreement is separate to the Company’s existing agreement with GroupM for the provision of the Symphony workflow solution to markets in APAC and Europe.
Under the agreement, Adslot has agreed to create a private marketplace branded with the GroupM name using the Adslot Media platform.
The GroupM-branded Adslot marketplace will be a component of GroupM’s Premium Supply initiative – the first fully auditable programmatic premium supply marketplace allowing end to end visibility on all buys.
The white-labelled platform is scheduled to launch in July 2021.
This is an exciting announcement for the Company.
Please read today’s ASX Release here for full details.
Founder & Executive Chairman