THE CHALLENGE
Greenlight, the multiple award-winning digital and commerce agency, sought to increase global prospecting activity for their sportswear brand client, while reducing media waste with high-quality inventory during the busy Black Friday holiday. They wished to reduce time wasted on trouble-shooting PMPs and “middle men”, which create unnecessary fees, black boxes, and brand safety issues.
“Adslot takes all the guesswork out of programmatic buying.
Clearing the pathways of supply through Adslot has helped us reduce our media costs significantly, allowing us to deliver more value to our clients.”
Fahmi Mohammed,
Head of Display, Greenlight
THE SOLUTION
By leveraging Adslot’s Programmatic Guaranteed platform, Greenlight booked guaranteed, premium inventory with their client's 1st party data. This allowed Greenlight to bypass the costly and less premium PMPs that force them to run through their expensive demand-side platform (DSP).
Through Adslot's Audience First solution, Greenlight was able to leverage their client’s 1st party data, with premium products and priority inventory from trusted publishers that would drive the highest performance and reduce media waste.
Adslot allowed them to quickly access premium, global inventory at a fraction of the time it would take to work directly with the publishers, and to book guaranteed inventory during high-demand, key traffic days.
THE RESULTS
By running their Programmatic Guaranteed deals through Adslot, Greenlight saw a:
57% decrease in CPAs from their PMP campaigns (£106.23 down to £45.51).
Over 467% increase in ROI compared to PMP deals.
79% decrease in eCPMs, when compared with their PMP campaigns, allowing them to reinvest that budget in other
areas and increase value for their client.
60% reduction in time spent on operational tasks, allowing them to invest more time on strategic initiatives to better serve their clients.
*All measurements and statistics provided by Greenlight