One of the world’s largest agency groups recognised the operational inefficiency and challenges to profitability represented by the highly manual and repetitive nature of digital media workflows. They wanted to remove inefficiency through the automation of document creation and data transfer between platforms.
Digital media workflow consists of highly repetitive manual tasks, restricting agencies’ ability to effectively and profitably scale their business
The tools and systems used are disconnected. Documents are manually generated
Data is decentralised, disaggregated and with low integrity, leading to poor insights
Processes are slow, and prone to delays and inaccuracies
No two media agencies anywhere in the world work in the same way. Each has its own unique workflow, with different tools and systems as well as its own language and culture.
Following Adslot’s activation blueprint, requirements were gathered for each market using a combination of surveys and workshops
Symphony was first customised and then configured to meet each market’s needs, integrating with new tools and systems if required
Best practice work flows were designed to deliver maximum operational efficiency
In select markets, an Adslot Partner Marketplace was deployed for closer collaboration with key trading partners
Consistent, streamlined workflows were established for all agencies in all markets
Pre- and post-implementation surveys established time-savings of 30-40% created by market
Centralised, clean investment and performance data assets are generated across all markets and transferred daily to the agency’s network to provide superior insights