Greenlight, the multiple award-winning digital and commerce agency, sought to increase global prospecting activity for their sportswear brand client, while reducing media waste with high-quality inventory during the busy Black Friday holiday. They wished to reduce time wasted on trouble-shooting PMPs and “middle men”, which create unnecessary fees, black boxes, and brand safety issues.
Through Adslot, Greenlight bought guaranteed, premium inventory leveraging their client’s 1st party data to enhance performance.
This allowed Greenlight to bypass the costly and less premium PMPs that force them to run through their expensive demand-side platform (DSP).
Adslot’s Audience First solution enabled Greenlight to leverage their client’s 1st party data, with premium products and priority inventory from trusted publishers that would drive the highest performance and reduce media waste.
Adslot’s direct access to the best inventory allowed Greenlight to secure their bookings ahead of their competitors at times of peak demand.
From their PMP campaigns (£106.23 down to £45.51).
Compared to PMP deals.
When compared with their PMP campaigns, allowing them to reinvest that budget in other areas and increase value for their client.
Allowing them to invest more time on strategic initiatives.
Fahmi Mohammed, Head of Display
