Interim Chief Executive Officer
Ben Loiterton has over 33 years of experience in investment banking, corporate leadership, executive management and entrepreneurial activity. He is also an experienced public company director, with experience driving commercial strategy, leading corporate operations, corporate finance, equity capital raising, IPOs, mergers & acquisitions, financial restructuring, and providing legal and business advice for fast-growth businesses. He has direct experience in technology, IT services, software / SaaS, ecommerce, energy, telecoms, media, and both new economy business models and traditional businesses.
Mr Loiterton has served on 6 ASX company boards, various private companies, co-founded several startup businesses, and arranged equity funding across the full spectrum from seed capital to private equity transactions. He was appointed Interim Chief Executive Officer of Adslot in September 2024.
Chief Commercial Officer
Tom is a highly experienced media industry executive with over 20 years experience across a variety of international sales, product, and strategic roles. As Chief Commercial Officer, Tom is responsible for Marketing, Sales, & Customer Success functions globally. Tom joined Adslot when Facilitate Digital was acquired by Adslot in 2013, having originally joined FD as Chief Product Officer in 2006 before becoming Chief Operating Officer in 2008. Prior to moving to Australia in 2005, Tom worked in his native UK where he started his career in media strategy before moving into digital in 2000 with Outrider (now Wavemaker), one of the world’s leading digital media agencies, where he was appointed to develop a consistent brand proposition across all markets within Western Europe. He later became Managing Director for their UK business.
Chief Financial Officer
Mal has been with Adslot since 2011 and the company’s CFO since April 2024. Prior to his promotion to CFO, Mal was Adslot’s Group Financial Controller. Prior to joining Adslot, Mal was the CFO of a research, design, and manufacturing business servicing the global apparel manufacturing market. He has over 26 years of finance experience, holds a Master of Business Administration and is a fellow member (FCPA) of CPA Australia, fellow member (FCMA) of the Chartered Institute of Management Accountants (CIMA) UK and member of Chartered Global Management Accountant (CGMA).
Chief Product Officer
Fernando leads the product teams at Adslot. With more than 20 years of experience in digital tech, Fernando is responsible for a customer-centric product strategy that delivers on the Adslot purpose of advancing how advertisers, agencies and publishers collaborate to trade premium media. Fernando joined Adslot in 2017, after spending over a decade in Journalism and Product Management roles in digital native companies such as SEEK and SitePoint.
Chief Information Officer
Robyn is responsible for technology service delivery for all applications both built and used by Adslot. With over 20 years in the IT sector, Robyn has accumulated a broad range of technical experience in both online and offline environments. Prior to Adslot, Robyn held the role of Chief Information Officer at Facilitate Digital. He has also held the positions of CTO for Traffion Technologies and Director of Operations for RedSheriff.
Commercial Director
Ryan is a commercially astute and results-oriented leader with a proven track record of driving revenue growth and building strategic partnerships. Ryan brings a wealth of experience in sales strategy and has extensive knowledge of the digital media industry. With a 21 year career in media collaborating with advertisers, agencies and publishers he excels at identifying market opportunities, onboarding many of the largest publishers in the world to the Adslot platform.