Adslot x Infomo: Redefining What’s Possible in Digital Media

November 13, 2025

Adslot Partners with Singaporean technology provider Infomo Global Limited.

We’re thrilled to announce a new strategic partnership between Adslot and Infomo Global Limited, a Singapore-based technology innovator transforming how digital advertising connects, activates, and performs.

Founded in 2017, Infomo has built an impressive, end-to-end technology suite — including Beki (a Meta-DSP), a DSP, CDP, Data Clean Room, and ION Exchange — that’s already powering results for major brands and agencies like WPP Media and Vodafone across Asia.

Now, Adslot and Infomo are joining forces to bring the best of both worlds to the market — combining our strengths to deliver smarter, more transparent, and more efficient media trading for every side of the ecosystem.

What This Means for the Industry….

For Digital Media Agencies

Rapid innovation brings big opportunities — and just as many challenges. Infomo’s Beki Meta-DSP helps agencies harness AI to lower operational costs, boost performance, and shift from people-based to technology-driven systems. The result? A future-proofed agency model built for efficiency and scale.

Adslot Publisher will integrate with Beki in early 2026, enabling buyers to plan and activate across Programmatic, Social, Search, and Direct channels — all from a single, unified interface.

For Digital Publishers

Publishers everywhere are investing in first-party data but continue to feel the squeeze — declining CPMs, shrinking margins, and value lost to middlemen. That’s where Adslot’s Storefront already makes a difference, helping premium publishers trade more of their O&O inventory directly with buyers.

With Infomo, we’re taking it even further — empowering publishers to monetise first-party audiences not just on their own properties, but also across third-party sites and walled gardens. More reach, more control, and more revenue opportunities.

For Data-Rich Enterprises (e.g. Banks, Telcos, Airlines, Online Retailers, Publishers)

Whether you’re a bank, telco, retailer, agency, or publisher — your data is valuable. But in today’s programmatic landscape, much of that value is lost to Big Tech and intermediaries. Most data owners see only 3–10% of media spend as net revenue. The rest disappears into fees, markups, and opaque practices.

Infomo flips that model. By enabling enterprises to run their own sovereign ad tech stack — with orchestration, consent governance, and direct monetisation — data owners can retain 60–80% of the media value. That’s not just higher margins. It’s greater transparency, control, and strategic independence. 

There’s a lot to be excited about here — and we can’t wait to see what this partnership delivers. 

Phase 1 integration of Adslot Publisher and Infomo Beki will be released in January 2026, with joint deployments planned across Australia, the UK, Europe, and the US. Future phases will extend into Asia, MEA, and Latin America, aligning with Infomo’s sovereign-ecosystem footprint.

“This partnership brings together the best of both worlds — Adslot’s global publisher connectivity and Infomo’s sovereign full-stack ad-tech infrastructure — to deliver a more open, efficient, and transparent digital media marketplace,” – Tom Peacock, Chief Commercial Officer, Adslot

“We see this as a transformative step toward data independence and greater value creation for every participant in the advertising ecosystem,” Ananda Rao, CEO, Infomo.

If you’d like to explore how Adslot and Infomo can bring value to your business, let’s talk.

If you are a data-rich enterprise, please download our whitepaper.

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