Publishers
Learn more about how our Publishing Partners are using the Adslot sales platform to increase revenue and reduce their cost of sales.
Publishing Partners
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Real Estate
Real Estate
Real Estate agents understand the value in sponsoring suburbs on portals as the additional branding generates more business. Most portals today are selling suburb sponsorship rights using a manual and inefficient booking process that leaves many less popular suburbs unsold and the most popular suburbs sold at below the best market price.
Adslot allows the portal owner to create a fully automated auction based market for the sponsorship of suburb keywords. Adslot maximises yield by allowing the best price for each suburb to be set by the market (a publisher set floor price still applies), ensuring maximum price for the most popular suburbs and guaranteed clearance for the least popular suburbs. Once they have secured the sponsorship of a suburb the agent can then use the Adslot creative editor to modify their rich media ads. The agent can also test multiple versions of the creative over the term of their sponsorship to determine which ads are performing the best.
Premium listings are mostly sold at a fixed price or flat fee on a first come first served basis. This results in sub-optimal revenue outcomes as many less popular suburbs have no premium listings and the most popular suburbs have too many premium listings. Adslot allows the portal owner to optimise the pre-sale process and introduce market based pricing for premium listings for each suburb. The agent nominates the number of premium listings they require for the following month and submits their best bid to sponsor the premium slots for that month.
Adslot can also power a hybrid market, where the agent bids a fixed monthly amount for the right to sponsor a certain number of premium slots and they bid an additional amount for each action (CPA model). Actions could be priced on a cost per view, cost per email, cost per call or even a cost per virtual tour of the property.
A large proportion of searches conducted on Real estate portal websites are refinements to a keyword (suburb/postcode) search. These refinements can be used to define a specific targeted audience that can be packaged and sold at a premium to a brand advertiser. For example, a search for a 3 bedroom house costing $500,000+ creates a highly targeted impression that can be sold to an advertiser looking to target lower income families.
Adslot optimises the pre-sale process of pricing, and packaging every impression to ensure the portal sells each impression to the highest yielding advertiser according to specified target audience and minimum volume or reach criteria.
Client Overview
REA Group owns and operates the leading real estate and commercial property sites in Australia its flagship realestate.com.au. It also has interests in sites such as the market leading Italian website (Casa.it) As at 30 June 2010, the Group operated fourteen websites in seven countries.
The Problem
The fragmentation in the way inventory is sold is still a huge problem, majority of publishers don’t have clarity or a single point of truth on what’s available to sell at any point in time. Customer experience benchmarks need to be established and measured continuously to ensure that advertisers are getting what they want. If the process is too cumbersome and fragmented the Advertisers will likely spend their budget somewhere else.
The Solution
Adslot recognises that publishers are seeking help to maximise operational efficiencies and grow revenue through a combination of technology and service solutions. A critical part of capturing those marketing dollars is to remove all barriers to sale making it easy for advertisers. Putting the advertisers in control with a self-serve approach provides a transparent process while increasing advertisers visibility on availability inventory drives substitution. Enhanced reporting capabilities mean advertisers have a higher propensity for return as providing them insights and performance metrics they are able to increase conversions.
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Automotive
Automotive
Car manufacturers understand the value in sponsoring keywords on automotive portals for their own and competitors brands to cement their position and generate more business. The manual and inefficient booking process currently used by most publishers leaves large gaps in advertising inventory and fails to maximise the rate card for highly contested items.
Adslot provides a full market-based solution for managing and automating the sales of manufacturer keyword sponsorship. Adslot maximises yield by allowing the best price for each keyword to be set by the market (a publisher set floor price still applies), ensuring maximum price for the most popular keywords and guaranteed clearance for the least popular keywords. Once they have secured the sponsorship of a keyword the manufacturer can then use the Adslot creative editor to modify their rich media ads. The manufacturer can also test multiple versions of the creative over the term of their sponsorship to determine which ads are performing the best.
Premium Share of Voice (SOV) offers another exceptional branding opportunity for advertisers and is specifically designed to get maximum cut through. Positioned on the home and prominent pages on a publisher’s website, premium display is usually sold as sponsorship with exclusivity, 100% or 50% SOV. Adslot’s technology addresses issues with the current process and removes barriers to the sale. Adslot can optimise the pre-sale process whilst automating much of the post-sale administrative work required for Premium SOV campaigns by fully integrating into the ad server and contract management systems. Adslot’s unique approach enables sales people to spend more time responding to client’s requests and promoting products rather than process by providing an accurate single point of truth of what’s available to sell.
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Premium Display
Premium Display
The powerful Adslot auction technology enables you to easily run a sophisticated auction process for any business in any media market.
Our mission is to show web publisher how to obtain a better yield from their premium advertising inventory, through organised online sales tools that create exposure for those products and competition for available space. All this can be achieved in a way that benefits advertisers, agencies and the publisher sales force, simplifying the process and providing transparency.
Adslot is a publisher partner, providing consultative development of customised software, which caters to the unique aspects of your business. With a proven and patented methodology, our experienced and respected team can help your business to grow its premium advertising revenue and offerings, while improving customer relations and user experience.
