Surviving the festive chaos #publisherstyle

Iris Portillo
Mon, December 12, 2016

Surviving the festive chaos #publisherstyle Iris Portillo

Mon, December 12, 2016

The holiday season is in full swing. You ate all the turkey (and pie). Your bank balance is telling you that you owned Cyber Monday. You’ve ironed out any holiday travel accommodation… and most likely committed to New Year’s Eve plans (if you haven’t… handy hint.. you probably should).

As you envision copious amounts of eggnog and candy canes, you suddenly realize that you work in digital. And digital NEVER sleeps, let alone breaks for the holiday!

We totally get it, there’s some premium advertisers running some really fancy stuff this quarter. And you need to be there, on hand to guide it through the holiday season – kind of like Rudolph!

No-one does Christmas quite like New Yorkers, so our NYC team surveyed some of our favorite publishers to see how they get through this time of the year.

How do you prepare for this time of the year?

“I try to make sure my health and finances are in order so when everything is completely insane I can at least feel ok and afford a few drinks at a bar.”

“Honestly, you just don’t. I just tell myself that everyone around you has family, friends, and are in the spirit of the holiday. You do what you gotta do and take time to breathe and relax during the holidays.”

“Preparation starts at the beginning of the year- make sure to be organized, prioritize your workload accordingly, and have a great team in place.”

“I feel like you lie to yourself and say you’re prepared but the next thing you know Q4 and the holidays are on top of you and you do the best to stay afloat and manage.”

How do you work through stress?

“Taking it one item on the to-do list at a time, one day at a time and on really rough days, one drink at a time after work.”

“Exercise helps, taking walks, not eating at my desk, smirking at memes i see on Facebook or Instagram.”

“Working out and drinking tons of water.”

“Again, prioritizing and having a really solid support team. Teamwork is key in pulling together plans and proposals, especially those that come in last minute in Q4.”

What’s the one thing you can’t live without, what are you thankful for?

“Work headphones. Sometimes you need to enter your own zone to hit that gear that makes you work like an animal. Also mentally stepping away from the office white noise is sometimes needed to help focus.”

“I would be pretty close to death without my husband and my family & friends so I am very thankful for them. Also my mattress topper is pretty tight.”

“One thing I can’t live without is probably my bed. I am thankful to have a wonderful job that keeps me sane with coffee, lots of coconut water, and donuts!”

“Brooklyn Roasting Company and our sales assistants.”

Best advice when the SH#T hits the fan?

“Take a physical step back, count to 10 (3 if you can’t make it), take a deep breath and begin to analyze the situation from a solutions standpoint. No matter how bad it is, it can be fixed, maybe not 100% but then do damage control. Develop a plan to rectify the situation the best you can and work on execution.”

“Sh#t happens. You can’t win all of them. You just gotta prepare the next steps to get it under control.”

What’s your motto or mantra?

“You miss 100% of the shots you don’t take.”

“IT’ S GONNA PASS THIS IS NOTHING [screaming in my head]”

“Keep your cool and just get it done.”

What’s your choice drink?

“Honestly, water. But I am sucker for a Strawberry Nesquik.”

“Ketel, club soda, lime, olives”

“During the holidays, an old fashion.”

“Coffee, coffee, coffee.”

So there you have it, how to survive the holidays #publisherstyle!