Adslot Appoint Seasoned Ad Tech Executive as General Manager – North America

Ian Lowe
Thu, April 06, 2017

Adslot Appoint Seasoned Ad Tech Executive as General Manager – North America Ian Lowe

Thu, April 06, 2017

Media Release: NEW YORK, April 5th 2017

Adslot, the leading innovator of digital media workflow and trading technology globally, today announced the appointment of Mr. Cary Dunst as General Manager for North America, based in the company’s New York office.

As General Manager, Mr Dunst will be responsible for developing and driving Adslot’s business strategy across the North American market. Additionally, he will have direct responsibility for sales and operations, while managing new and existing relationships with media agencies, advertisers, publishers, partners and other key stakeholders across the region.

Mr Dunst is a seasoned senior executive who has been in the tech sector for nearly 20 years, the last 10 focused on Martech, Data, and Analytics solutions. He has thrived in early-stage startups as well as global enterprises. Most recently Dunst was the Vice President of Sales – North America for Lotame, the leading independent data management platform used by marketers, agencies and publishers globally. In this role he spearheaded numerous initiatives such as implementing a sales forecasting methodology (MEDDIC), and created the company’s Sales Development Representative (SDR) Program. Dunst was a key member of the Lotame team during a tremendous period of growth, helping to increase revenues 600% in 4 years of service.

Before joining Lotame, Dunst thrived in various sales and sales leadership roles, most recently at Marin Software (a Biddable Advertising Platform), and Hitwise, (a pioneer in the digital analytics and competitive intelligence space, acquired by Experian for $244 mm). As both a leader and contributor, he has shaped culture in competitive and even tumultuous environments by focusing on: ethics, people, and results.

Ian Lowe, Chief Executive Officer of Adslot said of Mr Dunst’s appointment: “We are delighted to welcome Cary to Adslot’s executive team as General Manager of North America. Cary joins Adslot at an exciting time as non programmatic trading technology moves into a meaningful position in the media trading toolset. A proven sales performer and experienced leader, Cary will have the autonomy to drive the US organisation forward and my strong support to do so. The combination of Cary’s track record and cultural fit made him the outstanding candidate for the role.”

Regarding his new role, Dunst stated: “I’m very excited to take on the role of growing Adslot’s US business, and to be part of such a passionate and pioneering company. As the advertising industry continues down a path of automation at scale, Adslot’s technology is highly relevant, valuable and unique. We are well positioned to become the leading independent provider of Automated Guaranteed technology for agencies, advertisers and publishers alike and I look forward to contributing to the next phase of success.”