Technology

Adslot optimises the pre-sale process for premium display ad units sold as sponsorship (keywords, home page) by increasing visibility of available inventory, removing conflicts, and maximising the price of every ad unit. In addition, our technology automates much of the post-sale administrative process by fully integrating into the ad server and contract management systems.

  • Sales Optimisation Engine

    Sales Optimisation Engine

    The Adslot ad sales platform is configured for each publishers' unique premium ad sales requirements. Available ad inventory, including specific ad units, impression forecasts, targeting data, and pre-set rate card information is loaded into the Adslot platform. Our proprietary pricing and inventory optimisation engine is then put to work to help the publisher maximise yield by selling every available ad unit, and every available ad impression for the very best market price every single day of the year.

    Current sales processes do not maximise yield as the very best inventory is sold below the top market price, ad units and impressions go unsold, and available budgets can’t be spent by advertisers because they don’t have clarity of available inventory. Yield is maximised when market demand sets inventory pricing, when available inventory is transparent to the market, when demand is maximised by advertisers that can easily create and modify high quality rich media display ads, and when the sales platform helps each advertiser to spend all their available ad budget.

  • Rich Media Ad Builder

    Rich Media Ad Builder

    The Adslot creative process is as simple as:

    • Choosing from a range of agency-grade ad templates, including advertiser-specific templates.
    • Customising any aspect of the template with your own content - logos, images, text, colours.

    That's it. Ad Builder will then automatically create the ad in multiple sizes for use on online publishers.

    Ads created through the Ad Builder follow best practices and are designed to deliver effective campaign results. In addition, the rich-media ad builder removes barriers the prevented the easy creation of display ads that until now has stopped many small businesses from including online display ads in their media plans.

  • Premium Ad Server

    Premium Ad Server

    The Adslot integrated solution also includes the option of a Premium Ad Server, our premium ad server is the gateway between the Adslot solution and your website.
    The serving logic is customised to automate trafficking and business rules to deliver campaigns that meet your unique requirements. On the fly changes to creative
    can be delivered directly to the website, making updates to active campaigns possible.

    Configuration

    In configuration of the ad server we look at;

    • What targeting & tagging is required to execute sold campaigns
    • Custom delivery logic which considers all possible outcomes from any single impression
    • What specific reporting is required and how it relates to the original sales goals.

    Implementation

    Beginning with a discovery of your business requirements, we guide you through the entire process and provide additional services where necessary. Ad tag creation,
    ad network configuration and campaign migrations are just a few places we can provide support.

    Reporting

    Customised reporting gives you insight into the products defined in your upfront sales process enabling you to effectively manage your business. We believe by providing this transparency into your business we can ensure your long-term growth. Your network configuration and campaigns are set up to pull the reports you need. Then we help set up automated reporting such as forecasting, availability and delivery reports, troubleshoot discrepancy issues and optimise reporting as needed all available directly through the Adslot platform.