Adslot

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The online ad industry has nothing to fear

Today has not been a good news day for the Agency Trading Desk. Firstly, Paul McIntyre at the AFR published a great piece on the perils of trading programmatically “$3 billion online ad industry spooked by bots”. Next up, Mumbrella published an equally compelling piece centred around a study recently released by the World Federation…

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Adslot’s Andrew Perry Talks Programmatic

Our UK Managing Director talks to Salt about Programmatic Ad Tech This is an interview that was originally posted on Salt on the 18 August 2014, the interview was conducted by Lara Sheldrake. How would you define programmatic? The simplest explanation of Programmatic is the use of technology to automate a process, although it means different…

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Adslot Sign US Agreement with Microsoft

Adslot has signed an agreement with Microsoft that allows the company to provide Microsoft’s online advertising inventory to media buyers using the Adslot Marketplace. Currently, this agreement is limited to the United States though the two companies plan to extend the relationship to other markets in the future. As one of the world’s largest online…

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Adslot Announce Nielsen Collaboration

Adslot’s new partnership with Nielsen will allow media buyers to be able to use Nielsen Online Ratings data to discover inventory within the Adslot Marketplace that aligns with their audience, brand and campaign objectives. What this means, is that they can then build a media schedule using that inventory, negotiate price, and purchase it directly from…

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Adslot Launch Symphony Integration

Today we’ve launched an integration of the our ‘Adslot’ trading platform and the ‘Symphony’ workflow automation platform. This integration creates a truly transformative technology that is unrivalled anywhere in our industry. Our end-to-end capability that will allow buyers and sellers of premium display advertising to transact seamlessly across the end-to-end campaign life cycle. Read more about…

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Define: Programmatic Direct

The shift towards greater efficiency and automation is underway in the online display advertising industry and you would be hard pressed to read an article on the topic without encountering the terms Programmatic and Programmatic Direct. Despite their apparent similarity, there are a number of important differences for both advertisers and publishers to consider. This…

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A Busy Week In The Desert

The Adslot Team is coming off a successful week in Palm Desert, California after sponsoring Operative’s OP/ED event and the IAB Annual Leadership Meeting. Representatives from Adslot’s San Francisco, New York and Melbourne offices were in attendance to network and collaborate with the brightest minds in the industry. At OP/ED, where the theme was to…

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Why The ‘Good Internet’ And Programmatic Premium Will Cut Out The Rotten Core Of Digital Advertising

Ciaran O’Kane of ExchangeWire wrote an article with the above title that directly addresses the challenges to premium publishers and brand advertisers from what he characterises as an online advertising industry built, in part, on lies and fraud. It resonated with what we’re trying to accomplish at Adslot and we’ve reprinted it below for your…

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A look back at 2013 and into 2014

It’s hard to believe we’re already well into 2014 and I’d like to take this opportunity to thank our expanding list of partners, publishers and media buyers for their ongoing support and belief in our vision to streamline and simplify the trading of premium display media. 2013 was certainly a busy year for Adslot. We…

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New Feature: Customisable booking lead times

Every publisher has different internal order approval processes which can vary from taking a few minutes to sometimes a few days. We’ve found that some publishers would like to be able to take bookings immediately, while others prefer a minimum of one week between when the order is placed and the start date. We recently…

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