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As Senior Manager, Publisher Development for Adslot here in the UK, I’m frequently asked by Publishers about how Automated Guaranteed (AG) can benefit their business. AG technology exists to significantly reduce costs, streamline pre and post sales efforts whilst maintaining complete control over relationships and inventory. We’re seeing media.
Video is the most valuable form of digital media inventory, and is in high demand. The rise in popularity of streaming services has meant more people are consuming their TV digitally – 73% of millennials have stated that they watched some amount of digital TV, with 45% of Gen.
This post originally appeared on Digiday. Automated guaranteed has transformed since its debut, from a transactional technology for direct media buying into a full suite of campaign management tools. Once considered a relative of traditional RTB (Real-time bidding) or ad exchanges, automated guaranteed has blossomed beyond the simple acquisition.
This post originally appeared on Digiday. According to the market study released by Technavio earlier this week, the growth potential of the automated guaranteed (AG) technology sector is “tremendous.” The study predicts that the sector, which addresses the direct sale of ad inventory between buyers and sellers via automation,.
With our new “Custom Products” feature, Sellers can respond to briefs in minutes, proposing any product without delay, even if they are not yet configured in-platform. Buyers receive the best response, a fast response, every single time. Say goodbye to delays! Last year, Adslot was the first Automated Guaranteed.
This post originally appeared on Digiday. 2016 seems to be the year that automated guaranteed (AG) is finally entering the industry’s consciousness in a tangible way. Major trading desks have announced their ambitions in this area, in some instances publicly stating that they see it as a central part.
Today, the IAB (Interactive Advertising Bureau) released the latest version of the Open Direct Standard (ODS). The ODS is a technical framework designed to support automation of forward guaranteed media transactions (such as Adslot’s Automated Guaranteed technology), and has been developed by IAB in close collaboration with leading media trading technology.
Adslot’s Tom Peacock and JJ Eastwood from Rocketfuel joined MediaScope for their “Friday Live Chat”to talk about Australia’s Programmatic Landscape today. Recorded: March 11, 2016
This article was originally published on LinkedIn. In an earlier article, I discussed Automated Guaranteed, the new form of programmatic buying that specifically refers to the trading of digital media inventory on a forward guaranteed basis, and what it means for buyers. Greater workflow efficiency, better campaign results, and.
Adslot hosted a panel at theProgrammatic Summit on “What Does The Adoption Of Programmatic Buying Mean For The Future Of The Digital Media Agency?” With the emergence of Programmatic Media has come the rapid evolution of the Agency Trading Desk. Agency groups have publicly communicated highly ambitious targets for.
Adslot’s CEO, Ian Lowe recently sat down with the Finance News Network to provide an update on our Half Year to December 31 2015. Watch the below video:
Where: Sydney, Australia When: February 24, 2016 Adslot bought together buyers and sellers (and a few of us vendors) post summit for cocktails and conversation. Full album available on our Facebook page.
Adslot’s CEO Ian Lowe sat down with Alice Manners from the IAB Australia to answer all things Automated Guaranteed.
Adslot’s CEO, Ian Lowe recently sat down with the Finance News Network to provide an update on our FY15 results. Watch the below video to see Ian’s thoughts and insights on Adslot and the industry as a whole.
This article was originally written for adoperationsonline.com. A whole host of recent events, M&A activity, and industry articles confirm that “Automated Guaranteed” has now cemented itself in the industry as a new sector. Automated Guaranteed refers specifically to the automated ‘direct sale’ of forward guaranteed ad inventory. Instead of.
2015 has been a busy year so far for us. We’ve announced major strategic partnerships and further integrated our platforms. We’re managing more and more transactions every day and, as you may have noticed, we’ve changed on the outside too. The name stays the same but everything else about.
Adslot’s CEO, Ian Lowe recently sat down with Lelde Smits of Finance News Network to discuss the company’s performance and emerging trends. Watch the below video to see Ian’s thoughts and insights on Adslot and the industry as a whole. Note: Please click through to the May 2015 video to.
Adslot greeted a collective of the worlds leading brand publishers last week for the Digiday Publishing Summit in Monte Carlo. In a setting which is truly representative of how the ‘other half’ (read; 0.01%) live, you know you’re in for an interesting week. The opening session was kicked off.
Adslot is thrilled to announce our partnership with PubMatic. The partnership will allow PubMatic publishers to expose forward guaranteed inventory into Adslot Media, Adslot’s media buying platform for forward guaranteed display advertising. Given the scale of supply and demand represented by PubMatic and Adslot respectively, this partnership is a.
Adslot kicked off the Digiday’s ‘WTF Programmatic’ event in London this week with a panel of industry experts Liam Brennan, Digital Strategy Director, Starcom and Tom Bowman SVP, Sales Operations & Commercial Production, BBC Worldwide taking the stage with Adslot’s own Raj Chauhan to ask ‘WTF is Automated Guaranteed.’.
According to many industry sources, the next 12 months will see rapid growth of ‘Automated Guaranteed’ as a buying channel for digital media. As things happen so fast, many in our industry may not yet be aware of this emerging segment or the value this technology delivers for our.
Talk in the industry of late has been focused around programmatic pricing, transparency, and responsiveness. A recent report by The Economist suggests “60-80% of ad spending is siphoned off by ad-tech firms which take advantage of the market’s opacity” supporting their claim that programmatic buying is failing to deliver.
Join Adslot as we explore Automated Guaranteed at Digiday’s ‘WTF Programmatic’ event in London. Adslot is excited to announce that we’re taking the stage to explain why Automated Guaranteed is the new era of digital media trading at the Digiday WTF Programmatic event in London next month. With our.
WELLINGTON, NEW ZEALAND Sept. 23, 2014 — New Zealanders are no strangers to creativity and innovation. In fact, we’re famous for it. Last month, we maintained our tradition of innovation by making the work day more efficient and effective (just like we did when Wellington carpenter Samuel Parnell won the eight-hour work day.
Today has not been a good news day for the Agency Trading Desk. Firstly, Paul McIntyre at the AFR published a great piece on the perils of trading programmatically “$3 billion online ad industry spooked by bots”. Next up, Mumbrella published an equally compelling piece centred around a study.
Our UK Managing Director talks to Salt about Programmatic Ad Tech This is an interview that was originally posted on Salt on the 18 August 2014, the interview was conducted by Lara Sheldrake. How would you define programmatic? The simplest explanation of Programmatic is the use of technology to automate.
Adslot has signed an agreement with Microsoft that allows the company to provide Microsoft’s online advertising inventory to media buyers using the Adslot Marketplace. Currently, this agreement is limited to the United States though the two companies plan to extend the relationship to other markets in the future. As.
Adslot’s new partnership with Nielsen will allow media buyers to be able to use Nielsen Online Ratings data to discover inventory within the Adslot Marketplace that aligns with their audience, brand and campaign objectives. What this means, is that they can then build a media schedule using that inventory, negotiate.
Today we’ve launched an integration of the our ‘Adslot’ trading platform and the ‘Symphony’ workflow automation platform. This integration creates a truly transformative technology that is unrivalled anywhere in our industry. Our end-to-end capability that will allow buyers and sellers of premium display advertising to transact seamlessly across the end-to-end.
The shift towards greater efficiency and automation is underway in the online display advertising industry and you would be hard pressed to read an article on the topic without encountering the terms Programmatic and Programmatic Direct. Despite their apparent similarity, there are a number of important differences for both.
The Adslot Team is coming off a successful week in Palm Desert, California after sponsoring Operative’s OP/ED event and the IAB Annual Leadership Meeting. Representatives from Adslot’s San Francisco, New York and Melbourne offices were in attendance to network and collaborate with the brightest minds in the industry. At.
Ciaran O’Kane of ExchangeWire wrote an article with the above title that directly addresses the challenges to premium publishers and brand advertisers from what he characterises as an online advertising industry built, in part, on lies and fraud. It resonated with what we’re trying to accomplish at Adslot and.
It’s hard to believe we’re already well into 2014 and I’d like to take this opportunity to thank our expanding list of partners, publishers and media buyers for their ongoing support and belief in our vision to streamline and simplify the trading of premium display media. 2013 was certainly.
Every publisher has different internal order approval processes which can vary from taking a few minutes to sometimes a few days. We’ve found that some publishers would like to be able to take bookings immediately, while others prefer a minimum of one week between when the order is placed.
Recently, Chris O’Hara of Bionic Advertising Systems released his whitepaper Programmatic Marketing: Beyond RTB which takes an in-depth look at the current Programmatic Direct landscape and where the industry is headed. While the insights into the direction of Programmatic Direct are incredibly valuable, perhaps the most important aspect of.
Publishers reaching out to their existing advertisers often try to sell multiple products across a number of sites within their network. Advertisers benefit from this by reaching a broader audience and being able to measure the performance of their campaign across different sites. We recently introduced a carousel for.
We recently released improvements to how publishers can geographically classify their products and how advertisers search and discover products in their region. We know the importance of geo targeting and that ad products may offer many different targetable geo’s. This is why publishers can now select multiple countries per.
Programmatic Direct began as a publisher-centric technology offering a much more efficient sales and ad ops process, greater transparency over transactions and the elimination of manual tasks so sales have more time to spend building high value relationships. However the critical task of generating demand remained at the feet.
Two-thirds of a publisher’s display revenue is derived from what are known as “transactional RFPs” – standard campaigns that require no customization. For media agencies trying to procure publisher inventory, processing RFPs are just another manual step (albeit a painful one) in the entire buy-side process of planning, buying.
We’re excited to announce the launch of the Adslot Media Marketplace – a programmatic direct marketplace that streamlines the trading of guaranteed media. It has been exactly 1 year since we launched Adslot Publisher at Digiday’s 2012 Publishing Summit in Miami. Since that time, we’ve been busy on-boarding publishers.
The Adslot Team is in Miami this week for the Digiday Publishing and Agency Summits at the Fontainebleau Resort. At both events, we’re excited to be joined on stage by thought leaders from across the display advertising industry to discuss the benefits of Programmatic Direct and unveil how we’re.
In just a few weeks, the Adslot Media Marketplace will be made available to media agencies and direct advertisers to purchase across premium publishers on the Adslot Publisher platform. This is a great opportunity for publishers and we’ve put together a list of the top 5 things you should.
We’re excited to announce the launch of our latest feature: Self-Reported Demographics. Publishers know the importance of audience demographics and no media kit would be complete without detailed gender, age and income breakdowns. Publishers can now add this level of detail within their Adslot Publisher account. By inserting this.
The Adslot Team are in Cologne, Germany this week for the dmexco – Digital Marketing Exposition & Conference – on September 18 & 19. Ian Lowe will be taking the stage in Seminar Room 3 on September 18 from 12:00 – 12:50pm to discuss the “$20 Billion Opportunity Gap”. We’ll be in.
We’re extremely pleased to announce today that Adslot has commenced the process to acquire Facilitate Digital, creating a combined business that will be one of the first in the world to marry scalable, global demand and supply under the same roof in a single trading platform for premium media..
Much has been written about digital publishers moving to trading-style ad platforms, utilising real-time tech to streamline how impressions are individually bought and sold. This is great news as it illustrates that years of talk about improving processes between media buyers and owners is finally bearing fruit. However programmatic.
The Adslot Team is in Melbourne this week for the Future of Digital Publishering on September 10th. We’re sponsoring the event and presenting the results of our “State of the Industry” research into the cost of digital ad sales. When: September 10th, 2013 Where: KPMG Theatrette, 147 Collins St, Melbourne VIC 3000 Hope to see you there..
The average North American publisher spends up to 1600 man hours per month responding to Requests For Proposals (RFPs), costing them 18% of sales (excluding sales commissions) to handle what often times are standard display orders. Publishers attribute as much as 40 percent of their advertising revenue to business.
We’re excited to announce that Adslot and NextMark have entered into a new partnership. As part of this partnership, our programmatic direct platform has been integrated with NextMark’s agency workflow platform, allowing media owners and buyers to trade more efficiently in a real-time, forward market guaranteed environment. NextMark’s clients.
The Adslot Team is in New York City this week for Digiday’s Programmatic Advertising Breakfast on August 15. We’re sponsoring the event and revealing the results of our “State of the Industry” research into the cost of digital ad sales from the stage at 9:50 am. In our session, Raj.
As we mentioned in our previous post about the project, we’re about to release the results of our “State of the Industry” research at Digiday’s Programmatic Breakfast on August 15. We’ve learned a lot about where time, and therefore money, is being lost in the traditional sales cycle, but.
Ready access to sales and transaction information is critical for the effective function of sales teams. Adslot’s in platform and CSV reports have provided convenient access for many of our publishers. However, many publishers have said they wanted Salesforce integration so that they have a single consolidated view of.
Over the last few months, we’ve been working with Digiday to survey the publishing industry to get a better understanding of the current state of the ad sales process. To help identify trouble spots, we asked publishers a very simple question: If you could do one thing to make.
After listening to publisher and advertiser feedback, we’re excited to announce some changes to Adslot Media storefronts which will simplify how advertisers find and buy advertising direct from publishers. Improved Storefront Layout The new media storefront is easier to use, streamlining campaign development for advertisers. More ad products are.
In case you missed it, our “Supercharge Your Sales Team With Proposal Builder” webinar, presented by Adslot Product Manager James Ramsay, is now available. Adslot’s Proposal Builder allows publishers to proactively pitch media proposals and capture new business easily. With Proposal Builder you can: Add inventory and configure campaign proposals through.
Different sales channels have different needs and often buyers differ in their level of sophistication, this means that your audience may require products that are tailored to them. With our new private inventory capabilities you can now determine which sales channels are able to see and purchase each individual.
Note: This is an article by Adslot’s Raj Chauhan that was originally published on Digiday.com. That transactional RFPs sound harmless belies their hyper competitive, resource draining nature that often results in publisher frustration. Countless hours are spent on research, emails and meetings with buyers grinding publishers’ sales teams on.
We’re exhibiting at Ad:Tech Singapore this week, where we will demonstrate our Adslot Publisher platform and how its self-serve technology can make life easier for sales teams to close more premium inventory deals. If you’re attending Ad:Tech Singapore this week, make sure you drop in and say hi to.
If you’re attending Mumbrella360 in Sydney this week, make sure you drop in and say hi to the Adslot team. We’re exhibiting and hosting Thursday’s $20B “Coffee’s For Closers” Breakfast where we’ll demonstrate how self-serve technology can make life easier for sales teams to “Always Be Closing” and help.
Selling display media has been made easier with two recent updates to Adslot Publisher – report exporting and deeper integration our ad builder, Adslot Create. Reporting Understanding your campaign delivery obligations and revenue reporting for accounting purposes are two of the most important pieces of information for publishers. From.
We often talk about how our Publisher platform makes direct sales easier and can bring efficiencies to your Sales and Ad Ops departments, saving your teams valuable time and energy. Yet while the efficiency story is compelling in its own right, the other major benefit of platforms such as.
We often hear how publishers are using discount codes to help increase sales through their Adslot Media Page. And we know that discounting is an important part of the proposal process. How can Adslot support pricing agreed to over the phone? Can we make it easier for publishers to.
We are often asked by publishers with sales teams how Adslot can help them do their jobs even better. Can we remove or simplify steps from the process so that deals can be transacted faster? Can we remove work that doesn’t add any value yet soaks up valuable sales.
Making payments with Adslot just got simpler. In addition to processing payments by credit card – both Mastercard and Visa – as of today advertisers now have the option to pay for their bookings via PayPal. By selecting PayPal during checkout, they’ll be directed to a secure PayPal server.
Too often I hear people in our industry speak of the inefficiencies in display advertising purely in terms of cost. Whilst the display segment has scale (at circa $35b and growing), the economies borne of scale remain conspicuously absent for all stakeholders – publishers (supply), agencies (demand) and of.