Adslot

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A bridge over troubled water

Talk in the industry of late has been focused around programmatic pricing, transparency, and responsiveness. A recent report by The Economist[1] suggests “60-80% of ad spending is siphoned off by ad-tech firms which take advantage of the market’s opacity” supporting their claim that programmatic buying is failing to deliver its promised transparency and efficiency. This…

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Introducing Automated Guaranteed, the new era of digital media trading.

Join Adslot as we explore Automated Guaranteed at Digiday’s ‘WTF Programmatic’ event in London.    Adslot is excited to announce that we’re taking the stage to explain why Automated Guaranteed is the new era of digital media trading at the Digiday WTF Programmatic event in London next month. With our panel of industry specialists, we will…

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Neo@Ogilvy and Trade Me implement world first in Wellington using Adslot

WELLINGTON, NEW ZEALAND Sept. 23, 2014 — New Zealanders are no strangers to creativity and innovation. In fact, we’re famous for it. Last month, we maintained our tradition of innovation by making the work day more efficient and effective (just like we did when Wellington carpenter Samuel Parnell won the eight-hour work day back in 1840), only this time in…

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The online ad industry has nothing to fear

Today has not been a good news day for the Agency Trading Desk. Firstly, Paul McIntyre at the AFR published a great piece on the perils of trading programmatically “$3 billion online ad industry spooked by bots”. Next up, Mumbrella published an equally compelling piece centred around a study recently released by the World Federation…

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Adslot’s Andrew Perry Talks Programmatic

Our UK Managing Director talks to Salt about Programmatic Ad Tech This is an interview that was originally posted on Salt on the 18 August 2014, the interview was conducted by Lara Sheldrake. How would you define programmatic? The simplest explanation of Programmatic is the use of technology to automate a process, although it means different…

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Adslot Sign US Agreement with Microsoft

Adslot has signed an agreement with Microsoft that allows the company to provide Microsoft’s online advertising inventory to media buyers using the Adslot Marketplace. Currently, this agreement is limited to the United States though the two companies plan to extend the relationship to other markets in the future. As one of the world’s largest online…

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Adslot Announce Nielsen Collaboration

Adslot’s new partnership with Nielsen will allow media buyers to be able to use Nielsen Online Ratings data to discover inventory within the Adslot Marketplace that aligns with their audience, brand and campaign objectives. What this means, is that they can then build a media schedule using that inventory, negotiate price, and purchase it directly from…

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Adslot Launch Symphony Integration

Today we’ve launched an integration of the our ‘Adslot’ trading platform and the ‘Symphony’ workflow automation platform. This integration creates a truly transformative technology that is unrivalled anywhere in our industry. Our end-to-end capability that will allow buyers and sellers of premium display advertising to transact seamlessly across the end-to-end campaign life cycle. Read more about…

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Define: Programmatic Direct

The shift towards greater efficiency and automation is underway in the online display advertising industry and you would be hard pressed to read an article on the topic without encountering the terms Programmatic and Programmatic Direct. Despite their apparent similarity, there are a number of important differences for both advertisers and publishers to consider. This…

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A Busy Week In The Desert

The Adslot Team is coming off a successful week in Palm Desert, California after sponsoring Operative’s OP/ED event and the IAB Annual Leadership Meeting. Representatives from Adslot’s San Francisco, New York and Melbourne offices were in attendance to network and collaborate with the brightest minds in the industry. At OP/ED, where the theme was to…

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