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The Adslot Blog

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All grown up

June 15, 2015

2015 has been a busy year so far for us. We’ve announced major strategic partnerships and further integrated our platforms. We’re managing more and more transactions every day and, as you may have noticed, we’ve changed on the outside too. The name stays the same but everything else about.

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Adslot growing revenue through trading platform

May 15, 2015

Adslot’s CEO, Ian Lowe recently sat down with Lelde Smits of Finance News Network to discuss the company’s performance and emerging trends. Watch the below video to see Ian’s thoughts and insights on Adslot and the industry as a whole.

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Recap on the Digiday Publishing Summit in Monte Carlo

February 6, 2015

Adslot greeted a collective of the worlds leading brand publishers last week for the Digiday Publishing Summit in Monte Carlo. In a setting which is truly representative of how the ‘other half’ (read; 0.01%) live, you know you’re in for an interesting week. The opening session was kicked off.

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A big step forward for Automated Guaranteed

January 15, 2015

Adslot is thrilled to announce our partnership with PubMatic. The partnership will allow PubMatic publishers to expose forward guaranteed inventory into Adslot Media, Adslot’s media buying platform for forward guaranteed display advertising. Given the scale of supply and demand represented by PubMatic and Adslot respectively, this partnership is a.

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Missed WTF is Automated Guaranteed?

November 18, 2014

Adslot kicked off the Digiday’s ‘WTF Programmatic’ event in London this week with a panel of industry experts Liam Brennan, Digital Strategy Director, Starcom and Tom Bowman SVP, Sales Operations & Commercial Production, BBC Worldwide taking the stage with Adslot’s own Raj Chauhan to ask ‘WTF is Automated Guaranteed.’.

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Automated Guaranteed. By Adslot

November 14, 2014

According to many industry sources, the next 12 months will see rapid growth of ‘Automated Guaranteed’ as a buying channel for digital media. As things happen so fast, many in our industry may not yet be aware of this emerging segment or the value this technology delivers for our.

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A bridge over troubled water

October 29, 2014

Talk in the industry of late has been focused around programmatic pricing, transparency, and responsiveness. A recent report by The Economist[1] suggests “60-80% of ad spending is siphoned off by ad-tech firms which take advantage of the market’s opacity” supporting their claim that programmatic buying is failing to deliver.

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Introducing Automated Guaranteed, the new era of digital media trading.

October 27, 2014

Join Adslot as we explore Automated Guaranteed at Digiday’s ‘WTF Programmatic’ event in London.    Adslot is excited to announce that we’re taking the stage to explain why Automated Guaranteed is the new era of digital media trading at the Digiday WTF Programmatic event in London next month. With our.

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Neo@Ogilvy and Trade Me implement world first in Wellington using Adslot

September 23, 2014

WELLINGTON, NEW ZEALAND Sept. 23, 2014 — New Zealanders are no strangers to creativity and innovation. In fact, we’re famous for it. Last month, we maintained our tradition of innovation by making the work day more efficient and effective (just like we did when Wellington carpenter Samuel Parnell won the eight-hour work day.

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The online ad industry has nothing to fear

September 8, 2014

Today has not been a good news day for the Agency Trading Desk. Firstly, Paul McIntyre at the AFR published a great piece on the perils of trading programmatically “$3 billion online ad industry spooked by bots”. Next up, Mumbrella published an equally compelling piece centred around a study.

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Adslot’s Andrew Perry Talks Programmatic

August 20, 2014

Our UK Managing Director talks to Salt about Programmatic Ad Tech This is an interview that was originally posted on Salt on the 18 August 2014, the interview was conducted by Lara Sheldrake. How would you define programmatic? The simplest explanation of Programmatic is the use of technology to automate.

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Adslot Sign US Agreement with Microsoft

August 19, 2014

Adslot has signed an agreement with Microsoft that allows the company to provide Microsoft’s online advertising inventory to media buyers using the Adslot Marketplace. Currently, this agreement is limited to the United States though the two companies plan to extend the relationship to other markets in the future. As.

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Adslot Announce Nielsen Collaboration

August 6, 2014

Adslot’s new partnership with Nielsen will allow media buyers to be able to use Nielsen Online Ratings data to discover inventory within the Adslot Marketplace that aligns with their audience, brand and campaign objectives. What this means, is that they can then build a media schedule using that inventory, negotiate.

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Adslot Launch Symphony Integration

August 1, 2014

Today we’ve launched an integration of the our ‘Adslot’ trading platform and the ‘Symphony’ workflow automation platform. This integration creates a truly transformative technology that is unrivalled anywhere in our industry. Our end-to-end capability that will allow buyers and sellers of premium display advertising to transact seamlessly across the end-to-end.

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Define: Programmatic Direct

March 11, 2014

The shift towards greater efficiency and automation is underway in the online display advertising industry and you would be hard pressed to read an article on the topic without encountering the terms Programmatic and Programmatic Direct. Despite their apparent similarity, there are a number of important differences for both.

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A Busy Week In The Desert

February 26, 2014

The Adslot Team is coming off a successful week in Palm Desert, California after sponsoring Operative’s OP/ED event and the IAB Annual Leadership Meeting. Representatives from Adslot’s San Francisco, New York and Melbourne offices were in attendance to network and collaborate with the brightest minds in the industry. At.

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Why The ‘Good Internet’ And Programmatic Premium Will Cut Out The Rotten Core Of Digital Advertising

February 20, 2014

Ciaran O’Kane of ExchangeWire wrote an article with the above title that directly addresses the challenges to premium publishers and brand advertisers from what he characterises as an online advertising industry built, in part, on lies and fraud. It resonated with what we’re trying to accomplish at Adslot and.

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A look back at 2013 and into 2014

February 13, 2014

It’s hard to believe we’re already well into 2014 and I’d like to take this opportunity to thank our expanding list of partners, publishers and media buyers for their ongoing support and belief in our vision to streamline and simplify the trading of premium display media. 2013 was certainly.

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New Feature: Customisable booking lead times

January 24, 2014

Every publisher has different internal order approval processes which can vary from taking a few minutes to sometimes a few days. We’ve found that some publishers would like to be able to take bookings immediately, while others prefer a minimum of one week between when the order is placed.

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Programmatic Marketing: Beyond RTB

December 17, 2013

Recently, Chris O’Hara of Bionic Advertising Systems released his whitepaper Programmatic Marketing: Beyond RTB which takes an in-depth look at the current Programmatic Direct landscape and where the industry is headed. While the insights into the direction of Programmatic Direct are incredibly valuable, perhaps the most important aspect of.

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Carousel Feature for Network Publishers

December 13, 2013

Publishers reaching out to their existing advertisers often try to sell multiple products across a number of sites within their network. Advertisers benefit from this by reaching a broader audience and being able to measure the performance of their campaign across different sites. We recently introduced a carousel for.

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New and Improved Geo Categorization

December 4, 2013

We recently released improvements to how publishers can geographically classify their products and how advertisers search and discover products in their region. We know the importance of geo targeting and that ad products may offer many different targetable geo’s. This is why publishers can now select multiple countries per.

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Scaling Demand For Publishers With Programmatic Direct

November 6, 2013

Programmatic Direct began as a publisher-centric technology offering a much more efficient sales and ad ops process, greater transparency over transactions and the elimination of manual tasks so sales have more time to spend building high value relationships. However the critical task of generating demand remained at the feet.

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What Programmatic Direct Means For Media Agencies

October 29, 2013

Two-thirds of a publisher’s display revenue is derived from what are known as “transactional RFPs” – standard campaigns that require no customization. For media agencies trying to procure publisher inventory, processing RFPs are just another manual step (albeit a painful one) in the entire buy-side process of planning, buying.

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Introducing the Adslot Media Marketplace

October 23, 2013

We’re excited to announce the launch of the Adslot Media Marketplace – a programmatic direct marketplace that streamlines the trading of guaranteed media.  It has been exactly 1 year since we launched Adslot Publisher at Digiday’s 2012 Publishing Summit in Miami. Since that time, we’ve been busy on-boarding publishers.

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Digiday Publishing & Agency Summits, October 20-24 – Miami

October 18, 2013

The Adslot Team is in Miami this week for the Digiday Publishing and Agency Summits at the Fontainebleau Resort. At both events, we’re excited to be joined on stage by thought leaders from across the display advertising industry to discuss the benefits of Programmatic Direct and unveil how we’re.

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The Marketplace is Coming – How Publishers Need To Prepare

October 10, 2013

In just a few weeks, the Adslot Media Marketplace will be made available to media agencies and direct advertisers to purchase across premium publishers on the Adslot Publisher platform. This is a great opportunity for publishers and we’ve put together a list of the top 5 things you should.

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New feature: Self-reported demographics

October 4, 2013

We’re excited to announce the launch of our latest feature: Self-Reported Demographics. Publishers know the importance of audience demographics and no media kit would be complete without detailed gender, age and income breakdowns. Publishers can now add this level of detail within their Adslot Publisher account. By inserting this.

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dmexco – September 18/9, Cologne Germany

September 18, 2013

The Adslot Team are in Cologne, Germany this week for the dmexco – Digital Marketing Exposition & Conference – on September 18 & 19. Ian Lowe will be taking the stage in Seminar Room 3 on September 18 from 12:00 – 12:50pm to discuss the “$20 Billion Opportunity Gap”. We’ll be in.

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Adslot And Facilitate Digital Join Forces

September 13, 2013

We’re extremely pleased to announce today that Adslot has commenced the process to acquire Facilitate Digital, creating a combined business that will be one of the first in the world to marry scalable, global demand and supply under the same roof in a single trading platform for premium media..

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A multi-tiered approach to the programmatic puzzle

September 11, 2013

Much has been written about digital publishers moving to trading-style ad platforms, utilising real-time tech to streamline how impressions are individually bought and sold. This is great news as it illustrates that years of talk about improving processes between media buyers and owners is finally bearing fruit. However programmatic.

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The Future of Digital Publishing – September 10th, Melbourne

September 9, 2013

The Adslot Team is in Melbourne this week for the Future of Digital Publishering on September 10th. We’re sponsoring the event and presenting the results of our “State of the Industry” research into the cost of digital ad sales. When: September 10th, 2013 Where: KPMG Theatrette, 147 Collins St, Melbourne VIC 3000 Hope to see you there..

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Study Confirms RFPs A Time-Sink for Digital Publishers

August 27, 2013

The average North American publisher spends up to 1600 man hours per month responding to Requests For Proposals (RFPs), costing them 18% of sales (excluding sales commissions) to handle what often times are standard display orders.  Publishers attribute as much as 40 percent of their advertising revenue to business.

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Adslot and NextMark Enter Into New Programmatic Direct Partnership

August 20, 2013

We’re excited to announce that Adslot and NextMark have entered into a new partnership. As part of this partnership, our programmatic direct platform has been integrated with NextMark’s agency workflow platform, allowing media owners and buyers to trade more efficiently in a real-time, forward market guaranteed environment. NextMark’s clients.

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Digiday Programmatic Advertising Breakfast, August 15 – New York

August 13, 2013

The Adslot Team is in New York City this week for Digiday’s Programmatic Advertising Breakfast on August 15. We’re sponsoring the event and revealing the results of our “State of the Industry” research into the cost of digital ad sales from the stage at 9:50 am. In our session, Raj.

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“I need my sales team out selling…”

August 9, 2013

As we mentioned in our previous post about the project, we’re about to release the results of our “State of the Industry” research at Digiday’s Programmatic Breakfast on August 15. We’ve learned a lot about where time, and therefore money, is being lost in the traditional sales cycle, but.

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New features: Salesforce Integration and API

August 5, 2013

Ready access to sales and transaction information is critical for the effective function of sales teams. Adslot’s in platform and CSV reports have provided convenient access for many of our publishers. However, many publishers have said they wanted Salesforce integration so that they have a single consolidated view of.

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How Should We Make Sales More Efficient?

August 2, 2013

Over the last few months, we’ve been working with Digiday to survey the publishing industry to get a better understanding of the current state of the ad sales process. To help identify trouble spots, we asked publishers a very simple question: If you could do one thing to make.

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Exciting New Changes to the Adslot Storefront

July 26, 2013

After listening to publisher and advertiser feedback, we’re excited to announce some changes to Adslot Media storefronts which will simplify how advertisers find and buy advertising direct from publishers. Improved Storefront Layout The new media storefront is easier to use, streamlining campaign development for advertisers. More ad products are.

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In Case You Missed It, Here’s The Proposal Builder Webinar Video

July 19, 2013

In case you missed it, our “Supercharge Your Sales Team With Proposal Builder” webinar, presented by Adslot Product Manager James Ramsay, is now available. Adslot’s Proposal Builder allows publishers to proactively pitch media proposals and capture new business easily. With Proposal Builder you can: Add inventory and configure campaign proposals through.

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New feature: Private Inventory

July 3, 2013

Different sales channels have different needs and often buyers differ in their level of sophistication, this means that your audience may require products that are tailored to them. With our new private inventory capabilities you can now determine which sales channels are able to see and purchase each individual.

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The Scourge of Transactional RFPs

June 12, 2013

Note: This is an article by Adslot’s Raj Chauhan that was originally published on Digiday.com. That transactional RFPs sound harmless belies their hyper competitive, resource draining nature that often results in publisher frustration. Countless hours are spent on research, emails and meetings with buyers grinding publishers’ sales teams on.

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Ad:Tech Singapore – June 13/14th, Singapore

June 11, 2013

We’re exhibiting at Ad:Tech Singapore this week, where we will demonstrate our Adslot Publisher platform and how its self-serve technology can make life easier for sales teams to close more premium inventory deals. If you’re attending Ad:Tech Singapore this week, make sure you drop in and say hi to.

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Mumbrella360, June 5/6 – Sydney, Australia

June 3, 2013

If you’re attending Mumbrella360 in Sydney this week, make sure you drop in and say hi to the Adslot team. We’re exhibiting and hosting Thursday’s $20B “Coffee’s For Closers” Breakfast where we’ll demonstrate how self-serve technology can make life easier for sales teams to “Always Be Closing” and help.

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New Features: Reporting Exports & Adslot Create Integration.

May 31, 2013

Selling display media has been made easier with two recent updates to Adslot Publisher – report exporting and deeper integration our ad builder, Adslot Create. Reporting Understanding your campaign delivery obligations and revenue reporting for accounting purposes are two of the most important pieces of information for publishers. From.

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Putting A Dollar Figure On It

May 28, 2013

We often talk about how our Publisher platform makes direct sales easier and can bring efficiencies to your Sales and Ad Ops departments, saving your teams valuable time and energy. Yet while the efficiency story is compelling in its own right, the other major benefit of platforms such as.

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Discounting and Invoicing Available In Proposal Builder

May 21, 2013

We often hear how publishers are using discount codes to help increase sales through their Adslot Media Page. And we know that discounting is an important part of the proposal process. How can Adslot support pricing agreed to over the phone? Can we make it easier for publishers to.

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Always Be Closing With Proposal Builder

April 23, 2013

We are often asked by publishers with sales teams how Adslot can help them do their jobs even better. Can we remove or simplify steps from the process so that deals can be transacted faster? Can we remove work that doesn’t add any value yet soaks up valuable sales.

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Now Accepting PayPal

April 22, 2013

Making payments with Adslot just got simpler. In addition to processing payments by credit card – both Mastercard and Visa – as of today advertisers now have the option to pay for their bookings via PayPal. By selecting PayPal during checkout, they’ll be directed to a secure PayPal server.

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Structural Efficiencies and The Opportunity Gap

April 3, 2013

Too often I hear people in our industry speak of the inefficiencies in display advertising purely in terms of cost.  Whilst the display segment has scale (at circa $35b and growing), the economies borne of scale remain conspicuously absent for all stakeholders – publishers (supply), agencies (demand) and of.

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