Adslot

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Define: Programmatic Direct

The shift towards greater efficiency and automation is underway in the online display advertising industry and you would be hard pressed to read an article on the topic without encountering the terms Programmatic and Programmatic Direct. Despite their apparent similarity, there are a number of important differences for both advertisers and publishers to consider. This…

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A Busy Week In The Desert

The Adslot Team is coming off a successful week in Palm Desert, California after sponsoring Operative’s OP/ED event and the IAB Annual Leadership Meeting. Representatives from Adslot’s San Francisco, New York and Melbourne offices were in attendance to network and collaborate with the brightest minds in the industry. At OP/ED, where the theme was to…

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Why The ‘Good Internet’ And Programmatic Premium Will Cut Out The Rotten Core Of Digital Advertising

Ciaran O’Kane of ExchangeWire wrote an article with the above title that directly addresses the challenges to premium publishers and brand advertisers from what he characterises as an online advertising industry built, in part, on lies and fraud. It resonated with what we’re trying to accomplish at Adslot and we’ve reprinted it below for your…

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A look back at 2013 and into 2014

It’s hard to believe we’re already well into 2014 and I’d like to take this opportunity to thank our expanding list of partners, publishers and media buyers for their ongoing support and belief in our vision to streamline and simplify the trading of premium display media. 2013 was certainly a busy year for Adslot. We…

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New Feature: Customisable booking lead times

Every publisher has different internal order approval processes which can vary from taking a few minutes to sometimes a few days. We’ve found that some publishers would like to be able to take bookings immediately, while others prefer a minimum of one week between when the order is placed and the start date. We recently…

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Programmatic Marketing: Beyond RTB

Recently, Chris O’Hara of Bionic Advertising Systems released his whitepaper Programmatic Marketing: Beyond RTB which takes an in-depth look at the current Programmatic Direct landscape and where the industry is headed. While the insights into the direction of Programmatic Direct are incredibly valuable, perhaps the most important aspect of the study is that it is…

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Carousel Feature for Network Publishers

Publishers reaching out to their existing advertisers often try to sell multiple products across a number of sites within their network. Advertisers benefit from this by reaching a broader audience and being able to measure the performance of their campaign across different sites. We recently introduced a carousel for network publishers which allows advertisers to…

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New and Improved Geo Categorization

We recently released improvements to how publishers can geographically classify their products and how advertisers search and discover products in their region. We know the importance of geo targeting and that ad products may offer many different targetable geo’s. This is why publishers can now select multiple countries per ad product when categorizing products for…

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Scaling Demand For Publishers With Programmatic Direct

Programmatic Direct began as a publisher-centric technology offering a much more efficient sales and ad ops process, greater transparency over transactions and the elimination of manual tasks so sales have more time to spend building high value relationships. However the critical task of generating demand remained at the feet of publishers. With the launch of…

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What Programmatic Direct Means For Media Agencies

Two-thirds of a publisher’s display revenue is derived from what are known as “transactional RFPs” – standard campaigns that require no customization. For media agencies trying to procure publisher inventory, processing RFPs are just another manual step (albeit a painful one) in the entire buy-side process of planning, buying and implementing an online display campaign.…

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